Social Media Marketing Plan

Strategies to Add to Your Social Media Marketing Plan

Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it). This is all somewhat depressing, but as my mom recently explained Facebook has given her the power to reconnect with friends and even family members that she hasn’t spoken to in over twenty years. We’ve all heard stories of long-lost siblings, lovers, and guardians finding each other via social platforms. Not to mention the powerful charitable movements like the Ice Bucket Challenge, which helped raise over $100 million for ALS, a 3,500% increase from the $2.8 million raised during the same time period the year prior, according to Forbes.

DEVELOPING A SOCIAL MEDIA PLAN

There is such a wide spectrum of social media platforms, how do you know which ones will work best for your business? The key to selecting the right platforms is to know the core audiences of its users and how the content is displayed. There is no point in having an account on a social media site if your target market isn’t active on it. The most popular social media sites used by businesses are Facebook, Pinterest, Twitter, and LinkedIn. Post timing and frequency is something that businesses sometimes struggle with. How do you know how often to schedule your social media posts? It’s important to have a social media schedule that posts frequently enough to be seen by your target market but not so often to become an annoyance. Another thing to keep in mind is that your customer base uses social media at different times of the day. You want to be posting your content when they’re most likely to read it. Their social media schedule doesn’t always align with typical business hours.

Tips for Creating a Social Media Plan for Your Business

Using social media to market your business has become practically essential. Everyone can become instantly connected to social media at any time with the shocking growth in the smartphone and tablet market. You, as a business, need to make use of this. Get people together and build a social media plan that will draw customers in and be successful. Many Businesses get onto social media sites without developing a business plan for directing their social activities or developing a policy to handle problems that come up such as employee gossiping or negative comments from followers. Business owners feel overwhelmed by using social media and aren’t sure how to keep up with all the changes regularly introduced to different social media sites. Additionally, it can be hard to figure out what activities to do, in order to make social media effective.

marketing by social media
social media marketing
social media marketing strategy
social media marketing plan
social media marketing companies
social media marketing services
social media marketing university
what is social media marketing
social media marketing jobs
social media and marketing
social media marketing agency
social media marketing company
social media marketing plan template
social media marketing world
social media marketing tips
social media marketing tools
marketing social media
benefits of social media marketing
using social media for marketing
social media marketing strategies
social media marketing manager
marketing with social media
social media marketing software
how to use social media for marketing
social media marketing courses
social media marketing b2b
social media marketing for small business
social media marketing job description
marketing and social media
social media marketing salary
social media marketing statistics
top social media marketing companies
social media marketing training
social media marketing classes
social media marketing news