Social Networking

Social Media vs. Social Networking

Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload -- whether that's a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can respond and comment, you own the content and have to produce (write/record/create) the media yourself.

social media marketing (smm)

Social Media gives your company the ability to interact with your current and potential customers in a comfortable setting. Social Media continues to grow everyday, and it changes the way we interact with one another, the way we think, and the way we live. We are experts at using Social Media to effectively market your brand, with a distinct focus on positive exposure and positive reputation. We work together with our clients to build an original and creative plan to the ever-changing market needs your business will have. We have an abundance of experience and we use the latest marketing techniques to promote your business. With all the Internet has to offer in the way of marketing and reaching your target market cost-effectively, the possibilities are endless. We are committed to guiding you through the process of realizing your market requirements and goals while keeping on-time and on-budget throughout the process.

Mindful Social Media Marketing

Mindfulness as a company requires empathy in marketing. Don’t just pump out the content. Have a purpose. Be a part of the here and now. Know your audience. Your time and budget dollars will be more efficiently spent if you are thoughtful about why you act and how it will help. Social media provides you with a platform to tell your brand story over several months or years. No, I don’t mean literally tell your audience about how your company was started or why you exist (that’s why your About page exists), but I’m talking about the opportunity you have to build a story in the posts and content you share. Every time you post, you need to be mindful about how that adds or alters how your followers see you.

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